Linkedin is a unique social media since it focuses more on corporate (companies, careers, training) and people (professionals). The aim was to grow your network of professionals rather than personal friends and help you connect with various companies that are looking for various professionals to be in their company. Aside from that various training companies are also in these platforms to help people have this place to easily see various corporate training which can enhance their skills.
If you’re a business or a professional, you need Linkedin because it’s where companies and professionals are all the time. Gone are the days where people don’t know anything about LinkedIn. Now everyone knows about LinkedIn and if you want to be successful in various social media platform, you also need to succeed in Linkedin. But that’s easier said than done because you can’t just make some random people your contact or gain popularity just by posting every day, you need more than that.
You need to look for the right people that can help your company: The thing about LinkedIn is that it’s not just about looking for people to hire or looking for opportunities. You can also look for people that can help connect you to various people around. It’s a very powerful tool for exposure, and you can use that as your leverage. In today’s age, you don’t need to go to parties and shake hands with known people, now all you need is Linkedin.
You need to have connections that matter: Many connections might seem like a good idea but in Linkedin, it’s really not necessary. In Linkedin, many connections don’t matter if they don’t give value. Rather than getting as many followers as you can, you should focus on high-quality followers and follow back. These connections will matter because you can use their connections or their services to help your business better.
You need to post positive things: With Linkedin, you should post positive things. Not exactly positive quotes all the time, but opportunities like you opening up your company for interns or you’re doing some tree planting activities for corporate citizenship. Make people see that your company is a good place to be in and of course, you have to make your employees happy as well. Otherwise, your company review will be bad.
Linkedin is a very popular social media today for all things corporate. Its one of the places where companies can get people, people can be connected to the right companies and other opportunities. But there are other things that it’s good at and that is leverage. If you need further help with that, there are already LinkedIn automation tools that you can use today.